Features:

• The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action.
• More surface area for better scent dispersion.  PowerBait formula gives the Ripple Shad an unfair advantage!
• Lifelike body/color detail and 3D red eyes.
• Exclusive PowerBait scent and flavor makes fish hang on 18x longer, giving you extra seconds to get a solid hookup!
• The PowerBait Ripple Shad can be fished on a small jig head or weightless, it's paddle tail creates a little bit of realistic action to draw in the strikes! Berkley recommends rigging the Ripple Shad on a Swimbait Jighead for optimal results!

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! Great on umbrella/Alabama rigs too.